Wed, 17 Feb|
Introduction to Facebook & Instagram Advertising
If you want to use Facebook and Instagram Ads for your business but are unsure where to start, this workshop is perfect for you! To get maximum value from the session, you should already be using a Facebook Business Page and an Instagram Business Profile for your business.
Time & Location
17 Feb 2021, 19:30 – 21:30
About the Event
What we’ll cover:
- The benefits of using Facebook and Instagram ads for your business
- The difference between designing an ad campaign and boosting a post
- Understanding how an advertising campaign is structured
- The basics of the Facebook Pixel
- Which objective to use in Ads Manager
- Audience targeting
- The anatomy of a high performing advert
- Testing and measuring the success of your ad campaigns
You will come out of this workshop with an understanding of how to design and effectively manage an advertising campaign for your business. You will receive a Zoom link once you have booked onto this workshop.