One of the biggest perks of my job is being able to work hand-in-hand with a variety of businesses across different sectors.
Here are a few case study examples of businesses I have recently supported.
Case Study: Lucy Snell Online
"Kathryn came via a recommendation as I was looking for support with a Facebook and Instagram Ads campaign to promote the launch of my Agency Growth Academy. Kathryn was brilliant to work with. She helped me to understand more about my social media marketing objectives and provided guidance throughout on campaign design including audience targeting and ad creatives. We ran several campaigns, all within my budget, to support each stage of the marketing funnel and she was really supportive, knowledgeable, patient, friendly and approachable. Most importantly, we got some great results from the campaign. I would highly recommend working with Kathryn if you need to run a social media ad campaign."
Lucy Snell is Co-Founder of Cherry Consulting and Founder of Lucy Snell Online. She approached me to ask for support in promoting her new Agency Growth Academy programme, a course designed to support Creative and Digital agencies win more new business.
After an initial call to discuss Lucy’s social media marketing goals, we agreed upon a 3 month campaign which would focus on different stages of the marketing funnel. Starting with building brand awareness, we moved onto focus on lead generation and driving sales conversions.
The campaigns resulted in a significant increase in leads and sales of the Agency Growth Academy programme, and I'm delighted that we will continue to work together to support future launches in 2021.
Case Study: Zing Wellness
“Kathryn has been supporting us with Facebook ads and she is an absolute dream to work with. She is professional, a great communicator, has taken a huge effort to understand our business and tailor the ads for our business and our budget. Best of all she’s totally taken the work out of our hands so we don’t feel overwhelmed. We highly recommend her.”
Angela and James Rake are Co-Founders of Zing Wellness. Angela is a Pilates Teacher and James is a Massage Therapist and together they work to offer a holistic approach to wellness for their clients.
Angela approached me for support with Facebook advertising at the start of lockdown. Angela had already been designing a new online offering however, when restrictions came into place in March and she was unable to see clients in person, she decided to accelerate her launch.
We worked together to agree an ads strategy aimed at increasing awareness of the Zing Wellness brand both locally and further afield and driving sales conversions.
The campaign delivered positive results with an increase in website traffic and programme sales, and I have since enjoyed working with Angela on further ads to promote Zing Wellness’s wider services.
Case Study: The Pilates Workshop
“Kathryn helped us understand and gave us amazing and useful advice using social media for our charity event which undoubtedly helped us raise the amount we did. Kathryn has a brilliant way of teaching and assisting with social media that I had no understanding of before. I look forward to working with Kathryn to promote our business even further in the future”.
Paula Hart is the Studio Owner at The Pilates Workshop. She approached me to ask for support with her social media accounts in advance of a charity event the studio was running across Facebook and Instagram during lockdown.
After an initial audit of her existing social media accounts, I spent time coaching Paula on the functionality of her accounts, reviewing her content strategy and providing guidance and support around community management.
As a result of our time together, Paula became more confident in using her social media accounts, significantly increased her online following and successfully delivered a 24 hour live event on social media which raised over £25,000 for Cancer Research UK - an incredible achievement!
What my clients say...
"My new guru of all things Facebook ads.... Kathryn's coaching was fantastic and has helped me get a grip on how to get what I want from Facebook adverts. She made things clear and easy to follow and could not have done enough to help. Will definitely be using Kathryn again in the future to continue learning how to optimise this tool and much more."
Nikki Jamieson, Founder Lover Harry X