Introduction to Facebook & Instagram Advertising

This workshop is aimed at businesses who are new to Facebook and Instagram Advertising and would like to know how to use them effectively for their business. To get maximum value from this session, you should already be using a Facebook Business Page and an Instagram Business Profile supporting your business.

What we’ll cover:

•  - The benefits of using Facebook and Instagram ads for your business
•  - The difference between designing an ad campaign and boosting a post
•  - Understanding how an advertising campaign is structured
•  - The basics of the Facebook Pixel
•  - Which objective to use in Ads Manager
•  - Audience targeting
•  - The anatomy of a high performing advert
•  - Testing and measuring the success of your ad campaigns

You will come out of this workshop with an understanding of how to design and effectively manage an advertising campaign for your business.

You will receive a Zoom link once you have booked onto this workshop.